Eric Sheridan Prydz (/ˈprɪdz/; born July 19, 1976), also known by his stage names Pryda /ˈpraɪ.də/ and Cirez D,/ˈsaɪ.rɛz.diː/ is a Swedish DJ and producer based in London, England.
Aside from producing music, Prydz also runs the record labels Pryda, Pryda Friends and Mouseville, which release most of his own music. On Pryda, he releases music as Pryda. On Mouseville Records, started in 2002, he releases techno tracks as Cirez D.
Best known for his 2004 hit single "Call On Me", which sampled Steve Winwood's hit "Valerie." It topped the UK singles charts for five weeks and was also number one on the German Top100 for six consecutive weeks. Although this track made him widely popular, Eric doesn't play it in his shows because he wasn't very pleased with how the producers of the video decided to shoot it. He worked really hard on his other tracks to make himself known apart from "Call On Me". He succeeded and gained recognition to both underground and mainstream fans. In 2006, he released a remixed version of Pink Floyd's "Another Brick in the Wall, Part 2", entitled "Proper Education", with a video.
It was released in 2012 as a 3 disc album on May 21 through Virgin Records. Disc 1 is made up of new unreleased Pryda productions, which some fans may have heard as works in progress (including Shadows, Agag, Mighty Love, Allein and the intro edit of Pjanoo). Discs 2 and 3 bring together many of the classic tracks from the Pryda catalogue, sequenced and mixed by the man himself, including some of his special re-edits.
The Ministry of Sound club in London hosted the launch of the 'Eric Prydz Presents Pryda' album on April 14, where Eric played some of the tracks from the album.
Inserting the CD in a computer and visiting Eric Prydz' Facebook page provides access to a download of 'Tijuana', a track previously known as 'Space Miami ID' in .WAV format.
His 2013 essential mix was named Essential Mix of the Year by Pete Tong.
Eric Prydz' "Pryda Snare" (contained in his song Miami To Atlanta) is a popular technique in house and trance music consisting of using a compressed and sustained snare sample at the end of a bar. Commonly used to mark progressions in a song structure, many consider it to be one of the most sampled sounds in the electronic dance music world, especially in the Beatport Top 100, which is notably used by producers such as Martin Garrix, Dimitri Vegas & Like Mike and W&W.