Playalitical (born Dustin Robbins March 7, 1982 in Denver, Colorado) is an American rap artist and the current President and CEO of Illuminated Entertainment Group. Known for his deep raspy voice, traditional lyricism, and word play he discusses lived stories. Playalitical has recorded with, performed, and produced for numerous artists.
Released in 2006 and re-released in 2007 on a larger retail scale Playalitical's "Code Green" album is now respectively recognized as his debut album and first release. Although it was essentially his 4th solo album and 7th CD if you count the underground mixtapes and compilations. Playalitical was far from a new artist in 2006. He had already built a solid fan base in the midwest between a total of 6 releases.
2006 was the milestone for Playalitical's professional career. He signed Bizzy Bone, member of the multi-platinum grammy award winning rap group Bone Thugs-N-Harmony to his label for a one album record deal. Produced in its entirety by Playalitical, Bizzy Bone's The Midwest Cowboy album was released July 11, 2006 through Real Talk Ent.. After this and the release of his Code Green album he moved on to produce the "King Me" album for rap artist Young Droop, which was later released Feb 12 2008. Towards the end of the year he and moviestar/rapper Chino XL began working on a group album together entitled "Something Sacred" which was released January 15, 2008.
In 2001 Playalitical released his 1st underground rap album entitled "The Fa. Q". To date he has released 4 solo albums, 4 compilations and has done 1 group album called "Something Sacred" with Movie Star and Rap musician Chino XL. Playalitical has produced numerous other albums for artist's like Ala Wrek, Young Droop, Bizzy Bone, Duce Stabs and Spoke-In-Wordz. In 2007 he signed a none exclusive label deal with the distribution company Select-O-Hits mostly known for platinum recording artist's like Jimmy Buffett, Kieth Bryant, Three Six Mafia, Haystak and more. The Code Green album was re-released by Select-O-Hits.