His first commercial release saw some success in Florida, with the single "Fire in Florida" a song about voter dissinfrindgement (re-released on the album Do Whacha No U Shud in 2002) caught the attention of the NAACP "Get Your Vote On" tour for the 2000 U.S. Presidential Election between then-U.S. Vice President Al Gore and then-Texas Governor George W. Bush. In March 2003, he returned with his second album, Bare Truth (again through Natalac Records) which was a poor seller. The poor sales of the album were attributed to his single "Step Daddy" released in March coincided with another "Step Daddy" release creating confusion. His next album, Hidden Adjenda (2005), generated impressive sales with the hit single "Pimp of the City". His next album The Answers (2010), Spawned the single "Money Girl feat. Blackhillbillie". His Next release is a Best of Natalac (2011), a collection of music from his decade and half long career also, in (2011) he released South Carolina Exposed : The Best of South Carolina (feat. Dj Prince Ice) on Natalac Records. In (2012) he featured on COAST 2 COAST MIXTAPE VOL. 183 HOSTED BY: Wyclef Jean, with artists Young Jeezy, Mary J. Blige, Natalac, Nelly, Lloyd Banks, Rich Kidd, Gunplay (rapper), Kendrick Lamar & Wiz Khalifa, COAST 2 COAST MIXTAPE VOL. 224 HOSTED BY: Kendrick Lamar, with artists T.I., Andre 3000, Natalac, Big Boi, 2 Chainz, Ludacris, COAST 2 COAST MIXTAPE VOL. 225 HOSTED BY: Yo Gotti, with artists 2 Chainz, Natalac, Rose Gold, Pacman. Coast 2 Coast Mixtape Vol. 244 Hosted by Too Short with artists Glasses Malone, Game, Natalac, Nipsey Hussle, Problem, Kevin Wood, E40, and Coast 2 Coast Mixtape Vol. 247 Hosted by Gunplay (rapper) with Artists Rick Ross, Meek Mill, Wale, Natalac, Future, Pacman, Meezze, Ugly L, Tayo Dollaz, (2013) Album "A Pimp Named Slickback, That's Natalac". (2014) Album "There is Only one Natalac so Google Me". (2015) he featured on COAST 2 COAST MIXTAPE VOL. 286 HOSTED BY: Kevin Gates, with artists wax-a-don, Natalac, Kevin Gates, and Robb Skee (2016) Natalac's New Album is schedualed for a April 19th Release Date Entitled "The Natalac Experience" He is currently signed to Natalac Records his own label. He has "appeared" in the movie Stargate filmed in Arizona. Also Natalac's "Pimp of the City" likeness was used as the pimp character "A Pimp Named Slickback" on the Adult Swim's "The Boondocks", voiced over by Katt Williams. Also starring in his own Feature Film "Pimp of the City" (2014 / 2017) Other Ventures Natalac is also locally known for Natalac Express which is his freight business. Natalac is the CEO of Natalac Express and provides truck services to local businesses. Natalac is also very active on social media and YouTube. His YouTube account is under his government name, Sheldon Davis, and it features his music, commentary, and music from his label. The videos get hundreds of thousands of views, and have amassed more than 1.5 million views. The most popular videos are of his own music and music from his label. They also include commentary by Natalac as well as appearances by him in other media In Popular Culture A Pimp named Slickback, a character voiced by Katt Williams in Adult Swim’s The Boondocks, is alleged to have been based on Natalac’s Pimp in the City getup.