As lyricism increases to grow as a more popular trend, new-school recording artists are developing into multi-genre music enthusiasts in today’s generation of newcomers in the hip-hop scene. This fresh and open outlook on not only music but entertainment from a complete business approach has opened the door for creativity for the modern day recording artist. Here, we enter a new wave of writing and producing multi-genre music with Matt G. Born 1983 in Midland, Texas the name Matthew means, "Gift from God" which he has proven rightfully so, with his unique approach to music. Since early childhood, Matt has worked tirelessly on crafting his poetic and creative writing skills. Early childhood memories consist of emotional struggle through various family crisis’ that play-out like a modern day television drama in the Post-Cold War era. His point of view is shaped from a small-town American culture in a west texas setting filled with adolescent mischief and early adult tribulations rather than urban life in a metropolitan city. Matt G’s lyrical style consists of using a variety of wordplay, deep extensive vocabulary and imaginative rhyme schemes in a unique story-telling fashion. His intense, emotional but articulate expression offers a fresh perspective of societal faux-pas evident in his lyrics triggering deep thought and insight This is what has inspired His need to connect with the listener on a deep emotional level fuels his fans continuous need for more of his music. His favorite references of material for his music come from a vast array of literal interests he studies including: philosophy, social sciences, psychology, and other areas of liberal arts that read like a college course-book. Influences derive from numerous song-writers in all genres of music examples including: 2pac, Notorious B.I.G, Eminem, Nas, Ice Cube, Talib Kweli, Mos Def, Rakim, Outkast, UGK, Michael Jackson, Prince, Bob Marley, Jimmy Hendrix, Bob Dylan, The Beatles, Boyz II Men, The Rolling Stones, Lynyrd Skynard, Elton John, as well as dozens of other artists that have helped shaped today’s popular culture. Matt G intends to become an accomplished lyricist in not only ghost-writing rap music, but also developing new artists in all popular genres worldwide. His current launch of G3M is the beginning of a platform of numerous goals to build an entertainment empire combining all forms of entertainment while continuing to break down social barriers and spread a universal message. As many artists often do, he would also intends to work in hollywood and pursue a career in acting alongside his musical endeavors. Because of his increased educational history and families’ deep business background he is committed to becoming one of the most influential presences in the future of entertainment for much time to come.