Lauren Hoffman is an independent songwriter, singer, and musician from Charlottesville, VA, with 4 albums since 1997: Megiddo, From the Blue House, Choreography, and Interplanetary Traveler. "My passion and my drive is about communicating the human experience, in all it's myriad dark and bright colors, and my goal is simply to reach your heart through your ears," says Lauren.
When Hoffman was still a teenager, she found herself thrown into the spotlight of the major music business when her demos caught the ear of Cracker's David Lowery and he brought her music to Virgin Records. A dark, sexy, and 'bloody' debut album, produced by Lowery with engineer John Morand, and mixed by Ethan Johns, "Megiddo" was released to stunning reviews and an invitation to join the first Lilith Fair in 1997. However, due to the shifting of power and personnel within the label, and the shifting state of the music business itself, the label did not rally behind the album. Between that and the sudden death of her mentor and friend Jeff Buckley, Hoffman became disillusioned and retreated to her home in central Virgina.
"From the Blue House" is a highly personal and intimate album, revealing an artist mid-growth spurt. Recorded in a purpose-built, rural analog studio, and recorded with Beatles/Abby Road historical expert Brian Kehew, the arrangements are spare, the effects are light, and the emotions are raw. Upon delivery, Virgin Records' new staff suggested extensive reworking of the material, and as a result Lauren Hoffman and her label parted ways. She leaned on the success of Megiddo in France and released and promoted her second album primarily in Europe. In her hometown she curated the local acoustic performance series, "Shut Up and Listen".
Two years at university studying modern dance provided inspiration for her third album "Choreography". Lush, moody, and textured, it is an example of an artist in her prime. More nuanced and considered than her earlier songwriting, it is an album that seduces you into discovering it's subtleties and exploring it's darker corners. A mention in Pete Wentz' (Fall Out Boy) blog at the height of Myspace popularity brought attention to the album from black-nail-polish-wearing teenage girls; songs were licensed to the TV series South of Nowhere, about teenage lesbians. A deal with new indie label, Fargo Records, brought the release to France. The album was accompanied by a series of alt-art videos featuring up-and-coming modern dance choreographers, a project led by multi-media artist Jason Akira Somma.
"Interplanetary Traveler", Lauren's fourth album, takes something of a right turn from melancholy to a more optimistic view. 'Travel' being something of a theme, she journeyed with her songs to Israel for a new collaboration with producer Assaf Ayalon. The resulting album is much more often sweet and upbeat, acoustic and even groovy, with subtle middle-eastern touches.
Regular updates on her YouTube channel, and promises of a new album in the making, indicate that we have not yet heard the last from Lauren Hoffman. Her body of work speaks for itself and appears to have staying power, with her song "Broken" recently becoming increasingly popular on Pandora and iTunes.