Mami Kawada (川田まみ, Kawada Mami, born February 13) is a Japanese pop singer from Sapporo, Japan who is currently signed to Geneon Universal Entertainment. She is also a member of the label I've Sound which performs soundtracks for eroge games and anime. Some of her music was used as the opening or ending themes for anime series such as Please Teacher!, Please Twins!, Starship Operators, Shakugan no Shana, A Certain Magical Index, Baldr Force EXE Resolution, Jormungand, Hayate the Combat Butler and Tokyo Ravens.
Kawada's vocal talent was first discovered by Eiko Shimamiya, who was her teacher at the Mitsuno Music School in Sapporo, Hokkaido. She was introduced to I've Sound, a music production group whom Shimamiya was a member of. Kawada would later become a member of I've Sound, and in 2001 she released her debut song titled "Kaze to Kimi o Daite" (風と君を抱いて, Embrace You and the Wind), which was the opening theme of the eroge Miss You. The song was featured in I've Sound's 5th compilation album Out Flow.
In 2002, she released her first anime song, "Sora no Mori de" (空の森で, In the Forest of Sky), the ending theme of the anime Please Teacher!. That same year, Kawada and Shimamiya performed a number of theme songs for visual novels under the name Healing Leaf, although only one of those songs, "Ame ni Utau Ballad" (雨に歌う譚詩曲, A Ballad Sung in the Rain), was featured in an I've Sound Compilation. In mid-2003, she performed the ending theme of the anime Please Twins!, "Asu e no Namida" (明日への涙, Tears for Tomorrow).
In 2005, Kawada signed a contract with Geneon Entertainment and released her first major single "Radiance / Chi ni Kaeru: On the Earth"; the song "Radiance" was used as the opening theme for the anime Starship Operators. This marked the beginning of her career as a songwriter/vocalist, and afterwards she began to write her own lyrics in her following releases.
In late 2005, she released her second single "Hishoku no Sora" (緋色の空, Scarlet-Colored Sky), which was used as the opening theme for the anime series Shakugan no Shana. It became her best-selling single and sold approximately 37,000 copies, peaking at 11th in the Oricon weekly charts.
In March 2006, Kawada and fellow I've singer Kotoko released a split single for the OVA adaptation of the game Baldr Force, with Kawada performing the ending theme, "Undelete" and Kotoko performed the opening theme "Face of Fact (Resolution ver.)", a remix of her first song which was featured in the game version. Four weeks after the release of this split single, Kawada released her debut album Seed. The album reached #12 in the Oricon weekly charts and charted for five weeks selling more than 25,000 copies. After almost two months, Kawada had her first live tour wherein she performed her album songs live and distributed a pamphlet CD containing two songs--one instrumental, and her first composed song "Carpe Diem."
After her success with "Hishoku no Sora", Kawada performed an insert song for the Shakugan no Shana movie, "Akai Namida" (赤い涙, Red Tears) in May 2007. She also sang "Tenjou o Kakeru Monotachi" (天壌を翔る者たち, Those Who Scale Heaven and Earth), the movie's ending theme together with Kotoko, Shimamiya, Mell and Kaori Utatsuki under the name Love Planet Five.
Three months later, she performed the second ending theme of the series Hayate the Combat Butler, "Get My Way!". Soon after, Kawada came back with a more developed rock sound, evident in her opening theme single for Shakugan no Shana Second, "Joint", as well as the ending theme "Triangle". "Joint" was released on October 31, 2007. and marked her first top 10 single entry as it reached #9 in its first week on the Oricon weekly charts. Overall, it sold 36,572 copies and charted for a total 19 weeks making it her longest-charting single. After Kawada's success with her fifth single, she made her first live tour outside Japan, on January 19, 2008, at the KHS Hall in Taiwan.
In late March 2008, Kawada released her second album Savia. The album included "Sense", the ending theme of episode 24 of Shakugan no Shana Second, as well as "Akai Namida" and "Get My Way!". It peaked at #15 and charted for five weeks. In August 2008, Kawada had her second live tour for her second album.
Kawada performed the opening themes of the anime series A Certain Magical Index, "PSI-Missing" and "Masterpiece". The singles' B-sides, "Ame" (雨, Rain) and "Jellyfish" respectively, were also used as insert songs in the series. In autumn 2008, Kawada established her official website together with her official fan club "M.A.L.L." which stands for "Mami Artist Lasting Live."
In June 2009, Kawada released her maxi single "L'Oiseau bleu". This single is also included in the I've Sound 10th Anniversary 「Departed to the future」 Special CD BOX, which was released on March 25, 2009.
Kawada also performed the opening and ending themes for the original video animation series of Shakugan no Shana, Shakugan no Shana S. The opening theme "Prophecy" was released as a maxi single on November 18, 2009.
On March 24, 2010, Kawada released her third album Linkage. Her latest singles "PSI-Missing," "Masterpiece" and "Prophecy" were all included in the album, as well as the ending theme to Shakugan no Shana S, "All in Good Time", and a cover of the song "Dreams", originally performed by the Irish rock band The Cranberries.
Kawada started writing lyrics for other I've singers. Her first song written for other I've Sound singers was "Piece of My Heart", an insert song in the eroge Koi to Senkyo to Chocolate, sung by Nami Maisaki who became an I've singer in May of that year.
Square the Circle (2010 to 2012):
In autumn 2010, Kawada performed the opening theme of the second season of A Certain Magical Index, "No buts!", which eventually became her highest charting single to date reaching #6 on its first week in the Oricon weekly charts.
On February 16, 2011, she released her 10th single "See visionS", the second opening theme for the second season of A Certain Magical Index'. Four months later, she wrote the lyrics for the song "Lead to the smile", the solo debut of I've singer Rin Asami, who started her career that year. She also performed the second opening theme of the third season of Shakugan no Shana, "Serment". The song was released as a single on February 1, 2012. She also performed the song "u/n" which served as the ending theme of episode 15 of Shakugan no Shana Final as well as that series' final ending theme "Kōbō" (光芒, Beam of Light). Later, she released the single "Borderland", which served as the opening theme of the anime TV series Jormungand, on May 29, 2012. She released a new album titled Square the Circle on August 8, 2012.
Mami Kawada BEST ~BIRTH~ (2013 to present):
Kawada released a "best-of" album titled Mami Kawada BEST ~BIRTH~ on her birthday, February 13, 2013. It includes all of her singles except for "Prophecy". It also includes "Fixed Star," the ending theme for the movie Toaru Majutsu no Index: Endyumion no Kiseki. The album peaked at #4 on the Oricon dailies charts and at #15 on the Oricon weeklies charts. "Fixed Star" was released as a single on February 20, 2013. She performed the song "Snap out of it!!" together with Maon Kurosaki, which was released on the music collection Toaru Majutsu no TV Songs which was released on August 28, 2013. Kawada released the single "Break a spell", which serves as the second ending theme of the anime TV series Tokyo Ravens, on February 26, 2014.
Kawada attended the Bangkok Comic Con in Bangkok, Thailand in July 2014.