Jay Alva first official launch was very big in the summer 2012 started he was a competitor in a competition for Latin with machete music and Time Warner Cable in Madison Square Garden Called "Alcanza la fama" which was a show to bring Latin talent to the mainstream light, Jay gained exposure due to his performance, also being chosen to replay on Time Warner Cable for the month,mentions on Twitter and Facebook that helped jay's following. Jay Alva's unique style,raspy voice and mixture of Latin and English vocals always captivates an audience , his music genre ranging from R & B,Reggeaton,house music,bachata,merengue,mambo,techno and rock. Jay Alva launched his first single alongside Latin artist "El Icc" It gave the world a piece of what this Up comers can do, The single "Gritar y llorar" numbers went very well in i-tunes and the music video plays on you tube hit 3,000 the first day Reached Mexico,Guatemala,Chile,Domincian Rebuplic and many more countries and radios that reached out to these artist. Now that Jay proved what he is able to do, He seeked Representation and was booked week by week, Winning Showcases in NYC ,Nj,Ct and Miami. Now that Jay was known locally is when big things came for Him , new doors opened and just in one year that it makes July 2013, this Latin Artist has had more then 50+ shows, Has featured in over 27 websites, performed in New York, New Jersey, Mexico, Guatemala, Connecticut and Miami. Jay Alva was called in may to open for Sesanto and pitbull at Miami calle 8 festival (la mega stage), Jay has also opened for PLAN B, ZION Y LENNOX, DON CHEZINA, BACHATA HEIGHTS, Alexis y Fido, and many more big Latin Icons. After all this recognition the chance of a lifetime came and recently Jay Alva had been called to worldwide exposure performing for univision "despierta America" on a segment Latin Superstar "Ivy Queen" judged, Jay Landed 1st place and the crowds vote. Interviews ranging from univision radio- Telemundo hit Local news Acesso Total also Local t.v shows "lets Talk, Bronx-net,news 12 Bronx And The diamante show. Jay now plans to release his second project in the genre of Bachata and a bonus summer banger track that was recorded and produced with p-diddys own Rock star producers at daddy house studios in New York city. If This Artist has managed to become a brand and a local celebrity in less then one year what can we expect from this powerhouse.