Spanish is his first language but he nearly forgot it once he learned English from school and his new friends. As a teen he moved to Sacramento and decided that his music should reflect his father and the roots of Reggaeton, and switched back to rapping in Spanish. Eager to perform, he pestered the administrators at his high school for a chance to shine at a rally, presentation, anything. When they finally gave him the chance he got up in front of five hundred of his schoolmates and blew them away. His popularity in school went through the roof, and he began entering talent shows, festivals, and community events.
The young man with the Spanish audio attack got questions from all sides about Reggaeton and why he raps in Spanish. "Well, first of all it's in my blood to do what I do - and what I do is rap in Spanish and to make it more interesting. I love to share my talent with not only Latin America but also the United States."
In March of 2007 Ito traveled to Miami to see the Reggaeton scene. He met Daddy Yankee on Univision's Sabado Gigante with his uncle Jose Luis (aka Josenigma/The Spray Master). Because Reggaeton is only now really making inroads into the mainstream, it is hard to explain how amazing such an event is for Ito. Think of a rock fan getting to meet The Beatles onstage and having them give you music tips and you might be getting close to the feeling.