Desi Hip-Hop artist iQ has always been ahead of his time spitting conscious flows in English, Hindi & Sanskrit on his 2009 album The.Rebirth. Now he has captivated the audience with an unconventional blend of Gujarati humor and swag in his 2012 single “Guju Bhai”. Stepping up for the state Gujarat, iQ’s latest single fills the void that the Gujurati audience has been searching for. iQ portrays the character of “Guju Bhai”, a humble and entertaining character that portrays the life of a Gujurati Don. From stepping out of a helicopter, dealing with the president and helping the needy all while eating mouth-watering jalebis, dhokla and paan – “Guju Bhai” is a breath of fresh air and a barrel of laughs for all Gujarati Audiences. From politics to Bollywood to music, Gujarat is on the rise. Amitabh Bhachchan’s support of the Vibrant Gujarat campaign, Chetan Bhagat’s upcoming movie “Kaipo Che” featuring Gujarati Rock song Pankhida and now iQ’s “Guju Bhai” are all signs of the changing times.