Indira Radić (née Subotić, born 14 June 1966) is a Serbian folk, turbo-folk, pop-folk, and pop singer. Born in Bosnia, she left for Serbia during the Yugoslav wars and the release of her first album. She has established herself on the Balkan music scene without creating controversy in the mass media.
Indira Radić was born as Indira Subotić to Bosnian Serb parents Živko Subotić and Rosa (née Radić) in the village of Dragalovci near the Bosnian town of Doboj. She was named after the Indian Prime Minister Indira Gandhi. Her parents from an early stage noticed her talent for singing, so from an young age Indira took part in many music competitions. After finishing primary school, she enrolled in a medical school in Doboj before working as a nurse for three years in the Mladen Stojanović Hospital in Zagreb. However, she found that her greatest love is music.
In Yugoslavia, there was an organised contest for amateur singers, the final being held in Sarajevo. Radić entered in the contested and was expected to win the contest, but the final was cancelled as it coincided with the start of the Bosnian War in spring 1992. A few months later, Radić contacted the record label Diskos and recorded her first album Nagrada i kazna (Prize and Punishment, 1992) with the band Južni Vetar. After the release of her first album, she moved to Belgrade with her family to build a career. She recorded two more albums with Južni Vetar, Zbog tebe (Because of You, 1993) and Ugasi me (Turn Me Off, 1994), before releasing her first solo album Idi iz života moga (Get Out of My Life, 1995) on the record label PGP-RTS. In 1996, Radić began her three-year stint at ZaM production during which she recorded three albums. First of these was Krug (Circle), which elevated her image. It was followed by 1997's Izdajnik (Traitor) and 1998's award-winning Voliš li me ti (Do You Love Me), which provided Radić with many successful performances and tours.
In 2000, Radić started working for Grand Production (previously ZaM), releasing the album Milenijum (Millennium) that same year and Gde ćemo večeras (Where Are We Going Tonight) in 2001.
A milestone of Radić's career was when she recorded the duet "Lopov" (Thief) with Alen Islamović, a singer of the Yugoslavian/Bosnian rock band Bijelo dugme; the duet was composed and produced Goran Ratković Rale for her 2002 album Pocrnela burma (My Wedding Ring Turned Black.) The duet, which incorporated a new music genre called "pop-folk", a mix of folk melodies and western pop music. has achieved great success.
In 2003, Radić released the album Zmaj (Dragon). It included the songs "Moj živote da l si živ" (My Life, Are You Alive), "Tika-tak" (Tick-tock), "Bio si mi drag" (You Were Dear to Me) and "Pedeset godina" (Fifty Years) and the title track, among others. The album received numerous awards among which was an Album of the Year, The Hits and Album of the Decade, and Top-selling Album. Her songs from Zmaj were translated into Bulgarian, Romanian, Greek, Albanian and Romani.
In the successor states of Yugoslavia, Radić became initially successful in Bosnia and Herzegovina, Serbia, Macedonia and Montenegro. Radić then went on a Balkan tour. On 27 April 2004 she held her first, and at that time, the most successful concert in show business in "Sports Hall" in Belgrade.
In Bulgaria she was awarded the most popular and best singer on the Balkans for 2005. Between 2004 and 2006, Radić held a successful tour and in 2006 received the award for the largest number of concerts held.
Radić released the album Ljubav kad prestane (When Love Ends, 2005), featuring the hit songs "April", "Deset devet tri dva jedan" (Ten, Nine, Three, Two, One) and the title track. It was followed in 2007 by Lepo se provedi (Have Fun) with the hit song "Imali smo, nismo znali" (We Had It, We Didn't Know.) In 2008, the controversial single "Pije mi se" (I Want to Drink), off the album Heroji (Heroes, 2008), included a music video in which two men are shown kissing. On that same album she sang a duet entitled "Hajde sestro" (Come On, Sister) with singer Xenia Pajčin. In October that year, she sang the song "Ako umrem sad" (If I Die Now, a song later released on her 2011 album) and in December 2008 she released the full album Heroji. In addition, Indira was declared Serbian gay icon of 2008.
In 2009, she received an award for Singer of the Year. In mid-2009, Radić recorded the duet "Možda baš ti" (Maybe Just You) with Ivan Plavšić. The duet's entire proceeds went to charity, and consequently she won the Big Heart Award from Put humanizma and the Princess Katherine Karađorđević Fund. In October 2009, Radić promoted two singles "Pusti me" (Let Me Go) and "Živim da živim" (I Live to Live.)
In December 2011, Indira released her jubilee fifteenth album entitled Istok, sever, jug i zapad (East, North, South and West). The album included seventeen new songs including "Marija" (Maria), which Indira sung in French in a duet with a colleague Stanko Marinković. The song achieved huge success, collecting over 100,000 views on YouTube within the first 24 hours of its release and after a week got seventh place of most commented YouTube videos worldwide.