Rock & Roll
Seasons come and go. Trends pop and deflate. Careers rise and fall. Genres of music live and die. Once in awhile, an artist steps up who doesn't quite follow the cycle. He doesn't pay heed to "What's cool." He doesn't give a shit about "Who's hot." He doesn't follow the zeitgeist but, rather, the zeitgeist follows him. Hyro Da Hero spins his own cycle of hip hop on his debut album Birth, School, Work, Death. Hyro loads rock 'n' roll attitude into explosive, engaging and enthralling rap music. With the crunch of a power chord and the snap of a rhyme, the Houston-bred Los Angeles-based MC spits pure fire. Produced by Ross Robinson—the man behind Korn and Slipknot legendary debuts—Birth, School, Work, Death sounds like revolution. Featuring contributions from members of At the Drive-in and Blood Brothers, this is hip hop like you've never heard. About his enigmatic sound, Hyro comments, "I always look to the underground. That's where the honesty comes from. Genuine rap and rock go hand-in-hand, but no one has done it like this. It's raw, and it's real." Since its release in the UK in 2011, Birth, School, Work, Death has solidified Hyro Da Hero as rock 'n' roll's most daring impresario outlaw. He invaded the United Kingdom first as Radio 1 embraced "Ghetto Ambiance" and Kerrang! Magazine lauded the record as "One of the Top 50 Albums of 2011" and nominated Hyro as "Best International Newcomer" at the annual Kerrang! Awards. The UK assault culminated on not one but three incendiary performances at the 2011 Download Festival across two days. About the live show, Hyro puts it best, "It all really goes down on stage. You need to hear and see this live." Peers and critics have become believers in Birth, School, Work, Death. In Revolver Magazine, Korn singer Jonathan Davis named the record his pick for "Album of the Year", while Alternative Press, Rock Sound, Vibe, Artisan News Service, Big Cheese, Rolling Stone [Australia & France] ARTISTdirect.com, Hysteria, and many more have featured him. Hyro describes the music best. "Ross Robinson pulled a lot out me. He pushed me to the edge, and I was able to realize everything I'd always dreamed my music would sound like with his help. It got intense, but it was all worth it, and I've got a record that’s going to knock the world on its ass." In the end, Hyro screams for revolution on songs like "Beam Me Up" and "Sleeping Giants", and it's a fitting declaration. This is time to break the cycle. This is time for Hyro Da Hero.