Harold "Hype" Williams is an American music video and film director.
Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color," he says. "I wanted to be Basquiat or Keith Haring of the streets."
Early life and education:
Williams was born in Queens, New York and is of African and Honduran descent. He later attended Adelphi University. Williams' big break came when he began working with Classic Concepts Video Productions. Lionel "Vid Kid" Martin & VJ Ralph McDaniels created Williams' first opportunity with the "Filmmakers With Attitude" moniker (FWA), which was Williams' first video company.
Williams has created a number of music videos for many artists, including 2Pac ("California Love"), The Notorious B.I.G. ("Warning") and ("One More Chance"), Craig Mack ("Flava in Ya Ear" (Remix)), LL Cool J ("Doin' It"), Nas ("If I Ruled the World (Imagine That)", "Street Dreams", "Hate Me Now"), Missy Elliott ("The Rain (Supa Dupa Fly))", "She's a Bitch"), Busta Rhymes ("Put Your Hands Where My Eyes Could See"), TLC ("No Scrubs"), Kelis ("Caught Out There"), Jay-Z ("Big Pimpin'"), Kanye West ("Gold Digger", "Heartless", "All of the Lights", "Diamonds from Sierra Leone"), Aaliyah ("Rock the Boat"), Christina Aguilera ("Not Myself Tonight"), Coldplay ("Viva la vida"), Ne-Yo ("So Sick"), Hoobastank ("If I Were You"), Left Eye (The Block Party), t.A.T.u. ("Gomenasai"), Ke$ha ("We R Who We R"), Meek Mill ("Levels"), Nicki Minaj ("Massive Attack" "Va Va Voom") and "Stupid Hoe", Jack White ("Freedom at 21") and Beyoncé ("Drunk in Love").
In 1998, he directed his first and so far his only feature film to date, Belly starring rappers Nas and DMX, the film released by Artisan Entertainment. In 1999, Williams signed a two year overall deal with New Line Cinema to produce and direct feature films. His first film with New Line, Mothership died in development. Later that year, Williams was in negotiations with MTV to develop an animated series which was described as a behind-the-scenes look at the world of music and celebrities. The project also died in development.
In 2000, Williams was hired to direct the Warner Bros. film Speed Racer. He left the project the following year, with the film being released in 2008 under the direction of The Wachowskis.
In 2003, Walt Disney Pictures purchased a zombie horror film Thrilla which was written by Williams. The project died in development with Gavin Polone attached to produce.
Awards Williams has received for his video work include the Billboard Music Video Award for Best Director of the Year (1996), the Jackson Limo Award for Best Rap Video of the Year (1996) for Busta Rhymes' "Woo Hah!! Got You All in Check", the NAACP Image Award (1997), the 8th annual Music Video Production Association Award for Black Music Achievement (1997), MTV Video Music Award in the Best Rap Video (1998) category for Will Smith's "Gettin' Jiggy wit It", MTV Video Music Award for Best Group Video (1999) for TLC's "No Scrubs", and the BET Award for Best Director (2006) for Kanye West's "Gold Digger". In 2006, Williams was honored by MTV with its Video Vanguard Award, presented in honor of his achievements as a filmmaker.
In the December 2007 issue of Playboy magazine, Williams shot the photographs for cover subject Kim Kardashian.
In 2010, Williams was the writer for the Kanye West short film Runaway. He later directed the music video for West's single "All of the Lights", which premiered on February 19, 2011.
As of 2012, Kanye West holds the artist record for working the most times with Williams, the two have collaborated in nineteen music videos beginning in 2005 with the music video for "Diamonds from Sierra Leone". Busta Rhymes is second behind West, collaborating with Williams in sixteen music videos, beginning with debut solo music video "Everything Remains Raw" / "Woo-Hah!! Got You All in Check".
A signature style used by Williams throughout the vast majority of his videos (shot mostly with cinematographer John Perez) was the Fisheye lens which distorted the camera view around the central focus. This was used by the tandem Williams/Perez in "Gimme Some More" by Busta Rhymes and "The Rain (Supa Dupa Fly)" by Missy Elliott; however, it was dropped by 2003, when he experienced his lowest level of production activity since the beginning of his career as a music video director.
Another "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include "Diamonds on My Neck" by Smitty, "I Ain't Heard of That" by Slim Thug, "So Sick" by Ne-Yo, "My Hood" by Young Jeezy, "Gomenasai" by t.A.T.u., "Check on It" by Beyoncé, "Freeze" by LL Cool J, "Snap Yo Fingers" by Lil Jon and many others. In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques which can often be seen in "Rock the Boat" by Aaliyah, "She's a Bitch" by Missy Elliott, "Not Myself Tonight" by Christina Aguilera and "Only U" by Ashanti. It is a method often used by Hype which allows his videos to be dynamic, multi-dimensional and atmospheric as opposed to having static camera angles. Further style traits include the use of slow motion action, deep focus, and smooth cutting. With cinematic qualities, and street like fantasy, his visuals captured an entire period of excess, innovation, and humor in music videos.
Since 2003, Williams has adopted a signature style combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" (Remix) by Jamie Foxx and Beyoncé's "Video Phone".