Keith Edward Elam (July 17, 1961 - April 19, 2010), better known by his stage name Guru, was an American rapper, producer and actor. He was a member of the hip-hop duo Gang Starr, along with DJ Premier. He was born in Roxbury, Massachusetts. The name Guru is a backronym that stands for Gifted Unlimited Rhymes Universal and the less-often used God is Universal; he is the Ruler Universal, which are both references to the teachings of the Nation of Gods and Earths. He was also known for lending his voice for 8-Ball in Grand Theft Auto III and Grand Theft Auto: Liberty City Stories.
About.com placed him on their list of the Top 50 MCs of Our Time, while The Source ranked him #30 on their list of the Top 50 Lyricists of All Time, saying "Guru dropped some of the most thoughtful rhymes on wax."
Elam was born in the Boston, Massachusetts neighborhood of Roxbury, Massachusetts. His father, Harry, was a judge and his mother, Barbara, was the co-director of libraries in the Boston public school system. He attended the Advent School on Beacon Hill in Boston, Noble and Greenough School in Dedham, Massachusetts, and Cohasset High School in Cohasset, Massachusetts for high school. Elam graduated with a degree in business administration from Morehouse College in Atlanta and took graduate classes at the Fashion Institute of Technology in Manhattan. He later dropped out to pursue a hip hop career. Elam worked briefly in social services.
Elam began his rap career under the pseudonym MC Keithy E but later changed name to Guru. He founded Gang Starr in 1987. The group initially released three records, produced by DJ Mark the 45 King, on the Wild Pitch Records record label, but these records received little attention. After a change in line-up, the group consisted of rapper Elam and beat maker DJ Premier. Gang Starr released its first LP No More Mr. Nice Guy on Wild Pitch Records; the group achieved a sizable following and released six critically acclaimed and influential albums from 1989 to 2003. Two albums, Moment of Truth (1998) and compilation Full Clip: A Decade of Gang Starr (1999) were certified gold in the United States by the RIAA. Gang Starr made archetypal East Coast hip hop with Guru's rhyming described as sharp-eyed but anti-ostentatious.
In 1993, Guru released the first in a series of four solo albums while still a member of Gang Starr. Jazzmatazz, Vol. 1 featured collaborations with Donald Byrd, N'Dea Davenport, MC Solaar, and Roy Ayers and received positive reviews. His second solo LP, Jazzmatazz, Vol. 2: The New Reality, featured Chaka Khan, Ramsey Lewis, Branford Marsalis, and Jamiroquai. The third installment was released in 2000, but it received less positive reviews.
In 1994, Guru appeared on the Red Hot Organization's compilation album Stolen Moments: Red Hot + Cool. The album, meant to raise awareness and funds in support of the AIDS epidemic in relation to the African American community, was heralded as the album of the year by Time Magazine.
In reference to the above mentioned Jazzmatazz project, Elam told Pete Lewis of Blues & Soul: "Back around '93--when I first came up with the Jazzmatazz concept--I was noticing how a lot of cats were digging in the crates and sampling jazz breaks to make hip hop records. But while I thought that was cool, I wanted to take it to the next level and actually create a new genre by getting the actual dudes we were sampling into the studio to jam over hip hop beats with some of the top vocalists of the time. You know, the whole thing was experimental, but I knew it was an idea that would spawn some historic music."
Elam's first solo album not a part the Jazzmatazz series, Baldhead Slick & da Click, was released in 2001 to poor reviews. The album reached #22 on the Billboard R&B/Hip Hop album charts. The seventh chapter in the book of Guru, Version 7.0: The Street Scriptures, was released in 2005 on Elam's own record label, 7 Grand Records. The album was produced entirely by labelmate Solar. It reached #54 on the Billboard R&B albums charts and received mixed reviews.
Elam's final releases were the fourth installment in the Jazzmatazz series, released in June 2007; and Guru 8.0: Lost And Found, released May 19, 2009 (also in collaboration with Solar). A Gang Starr reunion album was planned but will never be released because of Guru's death.
On February 28, 2010, Elam went into cardiac arrest and, following surgery, fell into a coma. It was claimed that Guru had briefly awakened from his coma but died on April 19, 2010, at the age of 48, from cancer. Keith Elam (Guru) was survived by his parents, three siblings, and a son named Keith Casim. His production partner, Solar, claimed that Elam had momentarily awakened from his coma to compose a letter to the public, although DJ Premier and members of the emcee's family stated that he never regained consciousness. Elam's family claimed that Solar had prevented them from having contact with Elam during his illness just before his death. The validity of the death-bed letter was challenged by Guru's family. In an interview on Conspiracy Worldwide Radio, Solar claimed that he was protective of Elam, and everything he had said was true. This interview was met by extreme emotion from the hip hop community and did little to clear the controversy surrounding his actions.
DJ Premier produced a tribute mix to Elam and has released a public letter along with Elam's sister Patricia Elam. Harry J. Elam, an older brother, wrote a personal memoir in remembrance published in The Boston Globe on April 23, 2010. The Elam family had a Guru Tribute Web Site set up where visitors were able to view tributes and sign a memorial page. Guru's nephew Justin Nicholas-Elam Ruff made a 16-minute documentary in which he narrated the story of his late uncle. The video can be seen at DJPremierBlog.com, http://www.gurutributes.com, and http://thexlabel.wordpress.com/.
At the 2011 Grammy Awards, Guru's name was not mentioned in the annual retrospective of musicians who had died since the 2010 awards. On April 21, 2011, Revive Da Live Big Band held a tribute show for Elam at Le Poisson Rouge in New York City. The show paid homage to Guru's Jazzmatazz series and featured a full jazz band tribute, with all proceeds going towards the Elam family. During the concert, Babygrande Records donated $5000 to Guru's son, K.C. Elam.