Gel Roc (pronounced with a hard G, like graffiti & unlike george bush)
A Los Angeles based Californian emcee. Primarily known for his abrasive & witty lyrics along side his EX2 (Endangered Elements) cohorts and widely acclaimed group, Mass Men. As a solo artist, he explores the personal aspect of his life and taps into a broader array of topics that relate to his audience. Also, veteran street artist from the Whittier/L.A. based "Life Seen Differently" crue. His roots stem from the old school B-Boy, Graffiti, and Hip Hop culture of the 80's & 90's, which is still apparent in his works today.
His work with fellow artists in EX2 landed him within the folds of four records, collaborating on many many more. As a solist, his current album release "Beautiful Tragedy" entirely produced by Xczircles is his second output after the 2006 debut of "Laws & Flaws" entirely produced by Mascaria.
Besides his own group/solo works he has also appeared on countless independent releases & performed with artist such as legendary emcees KRS1, Awol One & Abstract Rude of the Mass Men, Freestyle Fellowship, 2Mex & XololanXinxo from "Of Mexican Decent", The Shape Shifters, Alien Nation, Massive aka MassDog, Daddy Kev, Dj Hive, Deeskee, Psycho Relm, L*Roneous, Escape Artists, Project Blowed, Machina Muerte and many more.
"Beautiful Tragedy is an accurate prosopography of Gel Roc's recent works. A solid collective of ideas, raps, and storied songs with production from Xczircles; cuts and sound selections by DJ Drez."
- Source peacemagazine.com
"Old, young, saint, sinner, teacher, student; the message is clear to us all…. In life we will inherit droves of information, we will choose to adopt many ideas – and as we decipher that knowledge, it would serve little to no purpose to withhold it from others and allow it to die selfishly within us. It’s commonplace for Gel Roc to accurately describe the ebb and flow of life’s humble experiences in his music. A gift which has allowed him to dissect bigger pictures, stroke by stroke for his audience."
- Source: Abolano Records
"The “Beautiful Tragedy” album has been touted as “Arguably the strongest stylistic West Coast underground rap album of 2011, and hands down the most slept-on. Gel Roc has been holding it down for many years as a solo artist in the LA circuit and as part of the sophisticated Whittier, Calif. Hip-Hop crew Endangered Elements (EX2).”
– Source: Amoeba Music “Music We Like”
"West Coast underground staple Gel Roc, is an emcee that definitely deserves more attention and recognition for what he brings, not only to West Coast Hip Hop but, the culture as a whole."
- Source: Kevinnottingham.com
"Consumers of real, quality hip hop will recognize what Gel Roc is all about after a few bars. Gel is with Abolano Records & known for his work with EX2 (E Times Two). Gel Roc further established solo success when he teamed with Mascaria who brought the cold beats as the exclusive producer of “Laws & Flaws”, Gel’s first solo album. Gel has been recording solo material with a noticeable purpose that has increased recently with “Beautiful Tragedy”.
- Source: Catiblog.com
On the video, Why's Are Real: "The narrative that Gel Roc paints in this track is definitely a Beautiful Tragedy. It was therapeutic and rewarding on many levels to be working on this project while facing similar issues in my own life. If you have a chance, send this video to a friend and introduce them to Gel's music, its all so good.
- Source: Director Isaac Klotz
"Gel Roc returns with the 4th official video, "Trust To Dust", from his album "Beautiful Tragedy". Fresh off his most recent video, "Why's Are Real", Gel Roc again teams up with acclaimed director, Isaac Klotz, to bring you another hued cinematic journey. Klotz is responsible for directing music videos for Abstract Rude, B.o.B, Busdriver, and most recently, Freestyle Fellowship."
- Source: daillspot.com