These days, it’s pretty hard to find a pop artist that hasn’t taken a shortcut of some sort (whether it be through a reality TV show or otherwise) to reach the sparkling heights of stardom. But with a rapidly ascending fanbase of almost 58,000 facebook fans, 10,000+ twitter followers and a super busy touring schedule - all gained off their own back - EverYoung are an exception. Combining a fun-loving, feel-good approach to pop music, with a slick professionalism way beyond their years and good old-fashioned hard work, the group is prepped to explode onto the airwaves everywhere in the near future. Their latest single ‘Icy Blue’ is set to become the soundtrack to that success. EverYoung are made up of two boys (Eyal and Jack) and two girls (Cherelle and Hollie), all of which write their own songs, choreograph their own dance routines, and – ethically - never mime. Meeting at The Sylvia Young Theatre School (a previous home of Amy Winehouse, Emma Bunton, Tom Fletcher, Nathan Sykes & Rita Ora), the group became good friends, and soon decided to form a band and tour. Promoting through the use of social media and YouTube cover videos, to date they’ve played at over 250+ schools, under age nightclubs, live gigs, radio stations and lots more. They have also featured in publications such as The Evening Standard, Shout, Girl Talk and Teen Now, as well as appearing on TV shows including BBC London and Live with Fern Britton. Showcasing the joyful vibes they’re bringing to these places, and following in the footsteps of their debut single ‘You Got Me’ (which entered the indie singles chart at number 30 last year), ‘Icy Blue’ combines polished production with free flowing harmonies, classic pop sheen, lyrical relatability, expert songwriting chops and a melodically complex yet infectiously catchy chorus. The song is the first of three singles that the band will release over the following few months, a period of which they will also spend performing up close and intimate gigs across the UK. “We’ve been working so hard and are finally starting to see it pay off,” says Eyal. “The year ahead is looking fully booked and pretty crazy!” Jack says, “So much has changed for us. We’re doing what we’ve grown up watching our role models do. This is going to be an incredible year for us and we can’t wait to share what we’ve got lined up with everyone.” The band’s work ethic, perseverance and ambitious drive are sure to bring them further success in the future, and the group are excited to be busier than ever. “We’ve had so much fun being able to work in the studio and really have an input into our new songs,” says Hollie. EverYoung are proving that not only is their star shining brighter in their own world, but could very well branch into the wider world of the pop mainstream. If ‘Icy Blue’ is anything to go by, that transition could happen very soon.