Esco Raps produces music that speaks for itself and captivates the masses. As a result of dedication and self-reinvention, the Kitchener Ontario rapper applies Canadian culture while embracing his Spanish roots throughout his hip-hop melodies. He tells a story in every rhyme, switching styles with fresh metaphorical verses. He has virtually mastered the art of rhetoric, lyrical confidence, originality and skill with a range and vibe not many artists of today can match. Born in Miami Florida, 25 year old Elias Calero, better known as Esco Raps, moved to Canada at a young age. Growing up, Esco Raps looked up to hip-hop icons Big L, Jay Z, Naughty by Nature, Ice Cube, Dr. Dre and Eminem to grow his love of the music. Not wanting to work a 9 to 5 he looked for something that allowed him to express his creativity and be his own boss. He saw hip-hop as a means to be successful, be different and be the type of artist that breaks the mold and won’t conform. From day one Esco Raps has been dedicated to understanding that "without lyrics it's just club beats. Hip-hop is about the culture." From writing lyrics in grade school, freestyling in high school, to cash battles and stage shows- he embraces challenges to enhance his craft. Now he performs frequently; having over 50 live shows in the past 2 years.In 2009 Esco Raps released his first solo mixtape Natural Born Lyricist 1- an ode to the classic era of hip-hop, where he displayed his natural lyrical abilities as a Spanish-Canadian rapper. Since then, Esco Raps has been blessing stages across South-Western Ontario. "People don't pay attention, so to get their attention I have to come out with something new and fresh every time," says Esco Raps. "I'm trying to be the guy on radio rotation, spun in the club and on your iPod playlists. When all eyes are on me and I see people enjoying it, I get energy from it." Sept 6th, 2011, Canada Day weekend, will mark the launch of his debut double-disc album, All or Nothing. On the album is a head-bouncing single titled, Bubble Gum - a uniquely catchy track featuring Mami Lea. Esco Raps still maintains his classic hip-hop sound but also gives a glimpse of the future of hip-hop, showing his true range and versatility not just as a hip-hop artist, but as a writer, musician and performer. All or Nothing is inspired by the evolution of music, "before more creativity was more successful,now less creativity has become more successful,” says Esco Raps. Disc 1, entitled ALL, satisfies a listeners hunger for meaningful wordplay and lyrical content while disc 2, called NOTHING, produces club anthems with catchy hooks that are sure to get any party banging. Never fearful of trying something new, this is only the beginning for Esco Raps He has managed to create a name during an era where hip-hop has become overly-commercialized. He remains focused on familiarizing the masses with his music, starting with Canada. In Esco Raps words; “Life is about moving forward, making a statement and being a positive influence for my son and Latinos across North America." That very dream is becoming a reality. What listeners truly have on their hands is a legend in the making.