Eckō unltd. (also styled as " *Eckō unltd. ") is a brand of urban lifestyle clothing founded by Marc Milecofsky, a famous fashion designer. It has been popular since the late 1990s and moved into the mainstream urban culture in the early 2000s. It is most often associated with hip hop. The style is based on graffiti art.
The creation of Ecko Unltd. came into being from just six t-shirts and a can of spray paint. Marc "Echo" Milecofsky began selling graffiti-style t-shirts in the mid 1980s and then founded his clothing brand, Ecko Unltd., in 1993 with investments from his twin sister, Marci, and friend, Seth Gerszberg. Eckō Unltd. currently has over $1 billion in global revenue and is the largest brand in streetwear.
On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand Eckō Unltd. It acquired full ownership in May 2013.
Zoo York is a "street"-style company that was formerly owned by Ecko Unltd.