About Da Youngfellaz
“Not being afraid to be judged on what we say on songs is what sets us apart from other artists,” says Sho-Biz. “I feel if you give 100 percent truth, no one can ever pull your card or test your truths.”
The Inception of Da YoungFellaz began in High School, where Sho-Biz of Crown Heights, Brooklyn and Jay Storm of Soundview section of The Bronx began trading bars in their school cafeteria. These instances eventually grew from cyphers to forming their own duo at the behest of a mutual friend who was later killed as a result of gun violence. Equipped with their determined mindset, while also mourning the loss of their friend, the duo began putting together a series of musical projects that would separate them from the pack of limelight hungry MCs in the underground circuit and garner them the attention of the industry power players.
Though the pair hail from some of the most dangerous neighborhoods in New York City, having first hand accounts of the ills that plague urban communities such as drugs, gang violence and more, Sho-Biz and Jay Storm opt out of glorifying such things, as many of their peers have. Instead, the pair use their lyrical dexterity and talent for crafting out songs to bring forth messages of positivity, progression, and enlightenment. In an industry filled with the glorification of all things wrong with the urban neighborhoods, Da YoungFellaz have been able to stand out amongst the riff raff.
In their time, Da YoungFellaz have collaborated with Hip-Hop luminaries such as Talib Kweli, Snoop Dogg, Nipsey Hussle and several others. Outside of the musical realm, they have applied their business since into their independent label, New Rich Entertainment, successfully circulating their projects via innovative marketing tactics and ingenuity. Drawing fans from across the globe, their mixtapes, "Sophisticated But Arrogant" & "Sophisticated Ignorance" have both accumulated over 100,000 streams respectively. Their business sense was further cemented when Da YoungFellaz acquired sponsorships from brands such as Heavy Water Vodka, Filter017, Jimmy Taverniti and Moods of Norway.
Armed with natural music talents, self sufficient business acumen, a growing number of fans and the attention of corporate america, as well as the music industries elite, the sky is the limit for the pair out of New York City's underground. It is smart to bet your money on Da YoungFellaz as being the new benchmark for Hip-Hop culture.