Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records. According to Is this music? magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronica and dance music.
Alex Tronic's debut album "To Infinty" was released on his own eponymous label Alex Tronic Records in 2009. The "Back in the Room EP" release followed in 2010, and "Shifting Sands" album was released in 2011.
Electricals EP by Alex Tronic (2012) features vocalist Kirsty Brown and also includes remixes by ATR artist Snakestyle. The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/2012.
Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012.,
Croan`s latest Alex Tronic release `Trip to the Source` is the opener on YSE Records double cd Goa 13 Volume 3 released July 2013., ,
1 Live performances,
3 Music Industry Work,
4 Recording Studio and Label,
6 External links,
Alex Tronic's live set-up includes the use of keyboards, samplers, effects, and a laptop. Members of ÅsA, Keser and Metaltech have occasionally performed live alongside Croan as Alex Tronic Band.
Go North, Inverness, June 2009,
Belladrum Festival, August 2009,
Unique Beats, April 2010,
Kellburn Festival August 2010,
Audio Soup Festival September 2013,
Vic Galloway Radio 1 Scotland live session, February 2009,
BBC Scotland`s Stevie Sole has Alex Tronic in session .Some of the hottest dance music from Scotland and beyond, 02/10/2012